The Strategic Management in Aviation course explores the critical frameworks, tools, and practices that underpin effective decision-making and long-term planning in the dynamic aviation industry. This course addresses the complexities of defining and analyzing strategies using advanced methodologies such as SWOT Analysis, Porter's Five Forces, and Blue Ocean Strategy, while also incorporating modern approaches like Big Data Analytics, Agile Strategy, and Design Thinking.
Through an in-depth examination of growth strategies, non-growth strategies, globalization impacts, and the role of innovation and technology, students will develop the strategic thinking necessary to address challenges in aviation management. Emphasis is placed on sustainability, resilience, and crisis management, fostering responsible leadership and operational excellence in the face of uncertainty.
Interactive lectures, case studies, and collaborative projects ensure that theoretical concepts are seamlessly integrated with real-world applications, preparing students to navigate the complexities of aviation strategy effectively. This course is tailored to equip participants with the tools to enhance operational efficiency, adapt to industry changes, and lead sustainably in a globalized aviation context.
- Teacher: Adina Roxana IORDACHE MUNTEANU